When I did freelance SEO (search engine optimization) and web marketing back in the day, it was unfortunate to see how many businesses, as well as individuals who ran websites to earn money from affiliate programs like Google Adsense, had not optimized and maintained their sites SEO consistently. I’ve monitored the San Jose SEO market for years, and it’s a pattern I see consistently. A brief look into their onsite SEO, and offsite SEO, and it quickly became evident that they had set up a web page, built some backlinks, and left the website alone. Big no-no. I’ll tell you why.

You need to look at SEO as a business; once you start a business, you must consistently maintain it, or else the business will ultimately fail. Same principle applies to your website and it’s SEO. Shortly put, you need to have a long term SEO plan, or else your web presence will be absolutely none. How do you do this? Well, this is where we come in; we keep an eye on the search engine algorithms, and are constantly keeping up with the changes. Furthermore, even once your site is ranked high on Google (and other search engines), there needs to be consistent work done to maintain that ranking. You may be up there for now, but others are constantly trying to pass your website.

It’s a simple business principle; your investment needs to be monitored. I cannot stress this enough, and there are just too many examples here. Another great example; you invest in the stock market. You are going to monitor that investment almost daily. If the investment is doing well, you may invest more. If the investment is not doing well, you will then attempt to figure out why it is not doing well. This principle, too, can be applied to Search Engine Optimization.

Years and years in the San Jose marketing field and we can never stress how important it is to maintain your rankings. In order to keep you at the top of the San Jose SEO market, we offer a monthly maintenance service, where will consistently monitor your site and its rankings. We don’t just want to get you to the top of Google and disappear; we want to keep you there.