Know your audience. Know your message. Know why your message is relevant, or why audience should care about it. These three mantras are simple and straightforward, yet a large number of website owners and San Jose SEO professionals seem to want to dive into implementing and search engine optimization plan without adequately considering them first. …

There is no such thing as a one size fits all approach to Search Engine Optimization. A San Jose SEO strategy and plan that worked wonders for one site and business, will totally fail when applied indiscriminately to another. This is in part because of the different starting positions for any two websites on the …

Okay, let’s talk San Jose SEO, as per usual; but this time, we want to focus on the on page aspect. As important as it is to have strong off page SEO, on page SEO is equally important, if not more important. You can have the strongest off page SEO plan, but without on page …

San Jose Search Engine Optimization (SEO) is not a cure all for every problem a business might be having attracting customers to its products or services. At best SEO can ensure that people looking for products and services similar to your offerings will get to include your business in their evaluations and deliberations. That said, …

The first step to planning and implementing an SEO strategy is understanding how web surfers use the search engines. Understanding the user intentions is almost as important as understanding how the search engines themselves work. Some of the best opportunities in SEO lie in this sphere that is often ignored by even the big websites. …

When I did freelance SEO (search engine optimization) and web marketing back in the day, it was unfortunate to see how many businesses, as well as individuals who ran websites to earn money from affiliate programs like Google Adsense, had not optimized and maintained their sites SEO consistently. I’ve monitored the San Jose SEO market …